Kathmandu, March 22:Radisson Hotels & Resorts now has a new “brand identity”. The paintbrush “signature” complete with a fluorescent slash underlining it is symbolic of Radisson’s vitality and optimism for the future. Another notable change is that the group has been renamed “Radisson Hotels and resorts” to emphasise the importance of its operations in the leisure segment, its press release said.
The brand image on Radisson was changed on the basis of “public opinion” that the logo needed to adopt a more contemporary, stylized look. Radisson, a division of the Carlson Group that also owns the Regent, Country Inns and TGIF brands, has grown spectacularly establishing itself as a major global presence.
The change in signature is backed by a very significant revamp of their service standards which is very personalised.
Radisson now has 400 properties in 53 countries.
Radisson is trying to put on a fresh face to draw arrention to its growing blobal structure and new commitment to resort operations as well as to the group “genuine hospitality” philosophy.