With a view to market Nepali orthodox tea in international marketplace, tea entrepreneurs from Nepal are taking part in the Tea & Coffee World Cup to be held in Geneva , Switzerland from June 3 to 5 and the World Tea Expo in Atlanta, United States from June 9 to 11.

Issuing a press release Friday, the Tea Development Alliance said the entrepreneurs will represent Himalayan Orthodox Tea Producers’ Cooperative (HIMCOOP) – a marketing cooperative of the Himalayan Orthodox Tea Producers Association (HOTPA) – at both the events.

According to the tea alliance, the Tea & Coffee World Cup and The World Tea Expo is comprehensive marketplace for tea products and ideas as it brings together the vast buying community – distributors, wholesalers, manufacturers – and provides an exclusive opportunity to meet potential clients/buyers from around the world.

The alliance expects that the participation in Geneva and Atlanta will further strengthen Nepali tea towards positioning it at the international tea market, increasing price and volume.

Nepali orthodox tea has a large market around the world, mainly in Europe and the United States. Tea export orders through HIMCOOP alone increased from 26,575 kg in 2005 to 41,965 kg in 2006, according to the release

The Tea Development Alliance which comprises of AEC/FNCCI, HOTPA, HIMCOOP, NTCDB, SNV Nepal, GTZ/PSP, IDE, TEASEC and WI have been making persistent efforts towards the development of Orthodox Tea in Nepal.