The Royal Nepalese Embassy launched the Nepal Tea Festival-2001 in Shizuoka prefecture Friday to popularize Nepali tea in Japan, an announcement said.
Nepal Tea and Coffee Development Board, Nepal Pavilion Company and private tea companies are also sponsors of the Festival.
Chief guest and Chairman of the Japan-Nepal Friendship Parliamentary Committee Wataru Kubo said quality Nepali tea can penetrate the Japanese market by stiff promotion.
Nepal is participating in the World O-Cha tea festival until Monday.