Pavitra Banjade Shoes Industries Pvt. Ltd has launched its new shoe brand – “Shoe Land – Comfort & Style” – for ladies amidst a function in capital on Thursday.

On the occasion, the company appointed former Miss Nepal 2002 Malvika Subba as its brand ambassador for the period of one year.

The shoes manufactured by the company are attractive and available at reasonable price, said the company during the function.

Currently, the company has been distributing its products from the outlets situated in New Road and Maha Boudha in Kathmandu and Pokhara and Butwal outside the valley.

The company said it has the capacity of producing around 700 pairs of shoes a day while it has aimed to build up its capacity to 15,000 pairs a day in the near future, said chairman of the company Suraj Banjade.

The company is also providing direct employment to 110 people, he informed.

The company aims to extend the market of its product to other South Asian nations in its second phase after a successful promotion in Nepal. Nepalnews.com