Nepal’s tourism brand to be launched in Germany

March 8, 2006
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The recently unveiled Nepali tourism brand will be unveiled in the International Tourism Bourse (ITB) Berlin, Germany on March 11 at ITB Berlin complex.

A high level Nepali delegation led by Minister of State for Culture, Tourism and Civil Aviation Yankila Sherpa left for Germany on Tuesday to participate in the ITB Berlin for the launching of the new Nepali tourism brand, newspaper reports said.

Some ‘art’ posters depicting the ‘New Tourism Brand’.
Nepal Tourism Board (NTB) has launched a ‘New Tourism Brand’ with the slogan ‘Naturally Nepal, Once Is Not Enough’ to promote and market its tourism product in a complete package.

The world’s largest travel show ITB is taking place from March 8 and ends on March 12, 2006.

Altogether 17 Nepali travel trade companies are participating in ITB Berlin this year.

ITB is the only forum for travel trade industry, which is represented by the Tourism Ministers and high-level delegations of 180 countries.