New fruit drink Rio in market

May 8, 2000
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Kathmandu, May 8: The Chaudhary Group, Nepal has launched Rio Mango Masti recently, Rio, a pure mango drink, is hygienically packed under the strictest conditions at the group’s integrated food complex FUDCO at Bhainsepati, Kathmandu, the Chaudhary Group’s statement claimed.

Rio is the firt product being launched under the group’s maiden venture Gold Beverages (Nepal) Pvt. Ltd. Priced at Rs. 12/- Rio, the Group said, comes with the firm assurance of international quality and taste that Chaudhary’s products have long established in the region. The Nepalese consumer can now afford an option to the Indian brand that has, till recently, been enjoying a monopoly in the Nepalese market. Rio has already created ripples in the nation’s fruit drink market, the Group’s statement said.

With one distributor eachfor Patan and Bhaktapur districts, and two for Kathmandu Rio has already reached every nook and corner of the valley. Through their extensive network across the country, Rio will be made available throughout the kingdom by the end of Baisakh amidst its catchy and colourful publicity campaign.