Kathmandu: In the Golden Jubilee Year 2003 of the first triumph on Mount Everest, the Mt. EVEREST BREWERY, PVT,Ltd, the manufacturers and marketers of “Nepal’s Favorite-San Miguel Beer and Golden Tiger Double Strong Beer, have announced the launch of a special limited edition of their export quality Everest Premium Lager Beer, revealed Shri Piyush bahadur Amatya, the Chairman of the Chairman of the Amatya Enterprise, Kathmandu.
This special edition commemorates the conquest of Mount Everest by Sir Edmund Hillary and Mr. Tenzing Norgay fifty years ago and is dedicated as a tribute to their great achievement.
The Company plans to come out with the series of such commemorative editions of Everest Premium Lager beer over the next couple of years in honor of the national and the international Everest heroes who have successfully scaled the Everest peak in the last half-century.
Everest Premium Lager Beer has been a part of the brand portfolio of MEBPL and the regular edition is already being exported to the United Kingdom with the first shipment to Japan soon to follow.
The marketing plan for the Everest commemorative beer is to distribute it among all the Alpine clubs and associations throughout the world as a commemorative souvenir.
The front label of the Beer is envisaged to depict the triumphant movement of Tenzing Norgay atop the summit proudly holding high the flags of Nepal, India, UK, and the UN.
The necessary permission of the Royal geographic society, London, the custodian of the copyright of the historical photograph, has been obtained to reproduce the image on the body of the label. The commemorative edition is exclusively meant for the distribution as the collectors item for connoisseurs and mountain-sport lovers across the world.
Sir Edmund Hilary has consented to personally inaugurate the launch of Everest commemorative beer in the last week of May 2003 in Kathmandu, declared a beaming Amatya.
For the worldwide promotion of this beer, the family of Mr. Tenzing have agreed to offer their services as Brand Ambassadors, continued Mr. Amatya.
The Company is actively promoting Everest commemorative beer as an emissary for the promotion of mountaineering as a popular adventure-sport which, apart from providing a strong export-base for the organization, will also boost the tourism sector in Nepal, added the Chairman of the AE.
The Company calls upon the consumers all over the world to enjoy “The Taste of Nepal” in the true spirit of adventure that Everest Premium Lager is being associated with in the Commemorative Year of 2003, Mr. Amatya concluded.