The Nepal Tourism Board (NTB) has signed an Memorandum of Understanding (MoU) with Nepal Television (NTV) and Radio Nepal on Thursday to promote domestic tourism and to create awareness about tourism in general and tourist destinations in particular inside the country
Chief Executive Officer of NTB Tek Bahadur Dangi, and Chairman and General Manager of NTV, Shambhujit Baskota, signed the MoU on behalf of their respective organisations.
According to MoU, programs that promote and encourage domestic tourism shall be produced and aired on partnership basis between NTB and NTV under the banner of ‘Desh Darshan’.
Apart from this, NTV will also host studio based talk/interaction/conference program on tourism and will feature three documentaries of 30-minute each focusing new destinations, tourism program, trends/achievements and challenges in tourism field.
Similarly, CEO of NTB Dangi and Bhairab Bahadur Adhikari, Director, Commercial Division, Radio Nepal, signed the MoU on behalf of their respective organisations to strengthen the tie between NTB and Radio Nepal for promotion tourism.
As per the MoU, NTB and Radio Nepal will jointly produce ‘Radio Tourism Programme’ to promote and encourage domestic tourists, which will be aired by Radio Nepal.
Similarly, a ‘Tourism & Development Program’ with focus on village and pro-poor focused sustainable community based tourism will be aired by Radio Nepal through Professional Media Network Forum, Kathmandu.
News and views of various local/national festivals, events, religious celebrations, fairs and other such programmes supported and promoted by NTB shall be aired in these programs by Radio Nepal.
Radio Nepal will also help in the promotion of various local/national festivals, religious celebrations and fairs that NTB will be supporting and promoting by broadcasting reports coinciding with the said fairs, festivals and religious celebrations.